How can I explain to clients that rankings can’t be guaranteed?

Read Google’s help article about SEO here: http://www.google.com/support/webmasters/bin/answer.py?answer=35291

With a lot of my potential clients, the first words out of their mouth when building a site is “Can you make my site #1 on Google?” This question is extremely annoying to me… how can I respond in a professional and honest manner?

Land Lubber, Colorado

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