Benefits Of Website Optimisation
Internet marketing is a modern promotional technique that follows its own set of procedures and practices. One significant procedure is SEO or search engine optimisation, which aims to improve the visibility of the business through the search results of search engines. Online users primarily depend on search engines when they gather information or shop for products and services. Popular search engines like Google and Yahoo rake in huge amount of money every year because they function as virtual surf boards of the web. For this reason, website owners need to strategize on getting slots in search engines’ top result list.
Search engines can turn in results in less than 5 seconds, but such technologies actually involve a very complex system of classifying and indexing. On the surface, it seems like search engine spiders really understand what net users are seeking for, but in reality they do not, on a certain level. It is because search engines are only capable of recognizing textual characters-letters, numbers, symbols, and the like. They do not know the meanings of the key phrases that Internet users type in. They simply take the given search words and locate pages that are most relevant to the keywords used.
Search engine optimisation deals with how website developers strategically used texts that are favorable in getting high rankings in the search results. And speaking of texts, it is worth noting that search engines only view and read web content based on the texts that they contain. Pages that barely contain texts therefore lose their chance of getting into the search results.
Spiders are not capable of reading images, graphics, movies, special scripts, and password-protected content. No matter how significant the information that these items carry in relation to what a person is looking for, the pages on which these are posted will not appear in the results simply because spiders cannot distinguish any other type of communication medium other than texts.
Skilled web developers are trained on how to instruct spiders so they’ll be guided on which web pages to crawl and which they should not. This method of selective crawling, one of the many approaches in engine optimisation, increases the chance of websites to get high rankings.
Search engine companies continuously enhance their platforms to ensure that they provide accurate search results to users. They develop complicated mathematical formula to make the process of indexing, retrieving and calculating relevancy more systematic. The end goal of such efforts of course is to bring users to the exact web page they intend to land on.