Now What? Improve Your Site After The Penguin Update
With Penguin update, Google has effectively conveyed the message to everybody. The message is loud enough to stimulate the unscrupulous entities on the Internet, and leave them in an astonished state. Sadly though, this update also affected even hardcore white hat SEO companies. The idea of punishing legit sites is sending majority of the online population in an incessant guessing game.
In a mere blink of an eye, the rankings of many web sites were placed in jeopardy. A lot of sites lost their traffic, and even plummeted to the bottom. Critics and frustrated optimisers question Google’s update, but there’s no certainty. Even though formulated to hunt down the notorious websites, the Penguin update lashed at legit web sites.
Does this call for a refurbished SEO strategy? Yes. The Penguin update is specifically conceived to convey the message that black hat SEO won’t just do you any good. Your website’s rankings can only hit a first page result if and only if you stick to Google’s guidelines. Otherwise, you will have to endure every Google penalty that will hit your way.
The Penguin update focuses on what Google loves to hate: black hat SEO. So what constitutes black hat SEO? Here are some examples: robotic, spun content, illegal link strategies, paid links, cloaking in web designing, keyword stuffing and many more! Do you want to be recognised as a reputable website? Then loathe all these notorious tactics! Exert effort to clean up your site!
Earn links only from trusted, industry-related websites. Excessive backlinks from dangerous sites endanger your rankings. Right now, a lot of experts believe that Google hates the illegal link to me and I will link to you attitude. If you want to stay away from the critical eyes of Google, then don’t settle for unlawful or paid backlinks.
Put up fresh content on your website. Content is king with Google, so try to take advantage of this scheme. Why issue spun content when you can craft high quality articles that make you an authority in your industry? Superior content lures clients to your website!
Work with a reputable white hat SEO company in Singapore to formulate your Internet marketing strategy.